Online Video
Who Watches These Things Anyway?
By Kirsten Winski
If a picture is worth a thousand words...how much do you think 60 seconds of video is worth? Quick pull out your calculator, or should we just say it's a lot!
What is the most cost-effective way to do business? It's right at your fingertips...yes, it's your computer.
What is the first thing that you do when you want to know more about a Company's products or services? Of course, you jump online and you check them out. And, according to Nielsen's you're not alone, there are 220 Million web users in the United States alone as of June 2008. If that's not enough, in just the month of October 2008, 77% of Internet users watched 13.5 billion videos online (source Video Insider). People are interested in what you have to say. Thanks to constant advances in broadband internet access, video is not only possible, it is expected. Who knew that you could become your own broadcast network? Your website is your new store front. Do you remember when websites leveled the playing field between all sizes of businesses? Does your website properly represent where your company is today? And I bet that you didn't realize that your audience would actively seek out your message.
Be sure that your telling your audience what they want to know about you and what you have to offer. You can use web video for just about any reasons. Video can help you in more ways that you could imagine. You can disperse Company news and information both internally and externally. Video becomes your silent sales person to cover product information and specifications. Companies who have invested in celebrities to help market their brand definitely benefit from web video. Can you think of a more efficient way to delivery a message from your CEO? No matter what part of the story you are telling, make sure your message is delivered in a short, succinct and professional manner.
You can give your customers the information that they want and you now have the ability to deliver it to them exactly how and when they want it.
The Current Affairs of Digital Marketing
How Not to Get Left Behind
By Joseph Arco
The Marketing landscape is rapidly changing. Your clients and prospects are no longer a captive audience. They are increasingly becoming digital consumers who freely choose the content they experience and use technology tools to avoid those marketing messages that they deem irrelevant.
When it comes to the web, these prospects are digital consumers who are “snackers” and choose to be reached on their own terms with quick and satisfying content. This modern prospect lives a fast-paced, multi-tasking experience, with only enough time for content that serves a useful and/or entertaining purpose.
As companies, retailers and manufacturers scramble to catch up, the digital divide continues to widen. With years of digital marketing experience, Comtech has established a set of fundamental guidelines for the best and worst practices of digital marketing.
